Strategic Planning & Encouraging Change
Michael Edson, Director of Web & New Media Strategy, Office of the CIO, Smithsonian Institution
Currently developing a prototype for the Smithsonian Commons. A way for users to find what they want to see, plan a trip, find more information about items, take pictures, upload to fb, and share with others as well as make comments for others to read.
Note: There is so much more to this presentation then what I have blogged about. This presentation was great, but provided a lot of information in a short amount of time. The presentation slides can be found at: Slideshare.net/edsonm
Smithosonian Strategic Plan - 5 year
1. Unlocking the Mysteries of the Universe
2. Understanding and sustaining a biodiverse planet
3. Valuing World Cultures
4. Understanding the American Experience
Strategic planning should let us do work that matters. This is relevance earned through a job well done.
Where is this work going to take place?
What kind of organization, infrastructure, platforms will be needed to support it?
What is the organizational change model?
Who will be the innovators?
In workplace like so may others, is deeply conflicted about these changes
Thermocline (a metaphor) Stratified water temperature between warm water at the top and cold dense water at the bottom. Thermocline issues define the change environment and explain why strategy is needed ( and shy for us the commons is so important)
Thermocline Issues
Complacency
Urgency (John P. Kotter, A Sense of Urgency)
Museums are for...In exchange for public funds and public trust, museums should do work for society.
Institutions built on the model of enduring wisdom
We need to think big, start small, and move fast.
Catalyze innovation/discovery outside the institution
Every user is a hero in their own epic journey, Kathy Sierra
"Most organizations don't get serious about strategy until they are afraid or in pain." Leo Mulen, CEO Navigation Arts.
Web & New Media Strategy Structure
Three Themes
-Updated the Smithsonian Digital Experience
-Updated the Smithsonian Learning Model
-Balance Autonomy and Control within SI
Eight Goals - four external and four internal
Prototype - Push/pull between understanding what this thing is and understanding how to sell it.
Start a public wiki to have everyone talk about it. Change starts from the bottom up.
Vast, Findable, Shareable, and Free
***Presenter is very excited to see how the Smithsonian Institution is used outside the walls. This is how our thinking needs to be. We need to stop being so protective and overbearing when it comes to library materials. The four ideas that the SI Commons embraces is Vast, Findable, Shareable, and Free. As librarians we really need to get not only information, but our resources to our users.***
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