Wednesday, April 14, 2010

Persuasion, Influence, & Innovative Ideas, CIL2010 session

Persuasion, Influence & Innovative Ideas
Rebecca Jones, Partner Dysart & Jones Associates


How to influence your colleagues and your users

Important to Keep in Mind
-An idea or anything new = change
-People don't like change when it involves them, unless there is something in it for them.
-Group = people brought together to work

Discovery, knowledge, exploring, inspiration - words used in mission/vision statements, yet libraries don't really want ideas to inspire or discover or change.

Why are some naysayers?
-Don't see what's in it for them
-Fear
-"laters" or "laggards"

Influencing is built on:
-competence
-clarity
-relationships

Influencing others starts with ourselves
-Presence is the most important part of influencing
-We have to see ourselves as influencers
-We must be clear on what we want to see happen
-We must learn new approaches

"Influence is one of the highest skills that we have as humans" Rebecca Jones

Consider the broader Context
-"Leadership is a process of social influence through which one person is able to enlist the aid and support of others in the accomplishment of a common task." Chemers

Some Underlying Principles
-One in ten Americans tel the other nine how to vote, where to eat, and what to buy
-Passionate, informed, well-connected, articulate people with broad social networks, to whom others look for advice & recommendations
-"talkers"

Effective influencers tend to be:
-"expert" in a specific domain
-"early adopters" or certainly know how to build relationships with early adopters to move change through
-Opinion leaders
-Knowledgeable about the issues being dealt with
-viewed as trustworthy
-with connections

Influence without authority
-Assumptions/everyone is a potential ally
-Clarity/be clear on your goal or objective
-Diagnosis/Understand the other person's situation
-Currencies/Identify what's important at this point for our & them
-Relationships/Develop & deal with
-Influence/Through give & take

Wooing (The Art of Woo)
-Knowing what you want
-Getting it in front of a few people
-Forming, molding & building a snowball
-Following the network
-One idea, one ally, one email, one conversation, one meeting, one presentation at a time
-use their knowledge & connections to help others

Competence
-Know your strengths & weaknesses
-Work to your strengths
-Keep the organizational perspective
-Critical success factor for credibility & expertise

Relationships
-Get to know people, what they do, & keep in touch - regardless of level
-Build trust; it's incremental & fragile
-Must understand your organization's hidden yet important relationships & where the real power lies

"You cannot antagonize and influence at the same time." J.S. Knox

Our language needs to change to make it more streamlined. Presenter never wants to hear the term "bibliographic instruction" again. No one really knows what that means.

Being Part of the Quotient - To move to the decision-making table:
-Clear direction which can be articulated

Clarity
-Be clear on what you want
-Be clear on what you've got & where your lines will be drawn
-Communicate clearly, in the style of the listener

Influencing Styles
-Involving: "pull" communication style matches others'; building collaboration
-Inquiring: "push" listening carefully to identify others' needs & 'currencies'; to give & take
-Leading: "pull" engaging people to share stories & common grounds
-Proposing - "push" presenting possible solutions or a choice of options; structured & rational

Inquiring
-Based on assumption that people are more motivated by what they'll lose
-Requires a good blend of both expertise & credibility - & trust
-Use images & metaphors, not facts & logic

YES!
Core principles that increase your persuasiveness:
1. Reciprocation
2. Authority
3. Commitment/consistency
4. Scarcity
5. Liking
6. Social proof

***This was another good session with lots of information to process.***

The 24th Thing CIL2010 Session

The 24th Thing: What's Next
Sean Robinson, Allen County Public Library
Lori Reed, Charlotte Mecklenburg Library
Christa Burns
Michael Sauers

Helene Blowers was supposed to present this session, but unfortunately she was unable to attend.

What is your vision?
-What are you trying to do with these 2.0 tools?

3 tenets of the 23 things
Engage
Enrich - reach people, if you blog you want people to read it. How can you have a message that resonates?
Empower - empower others and fight for what you love

What is your strategy? "If you are in a great organization your mission/vision statement is a cooperative effort among all." -

3 Questions
1. How are people finding us
2. What are they

How are they finding us?
-Users need to find us outside the actually building
-We need to go where are users are

Engagement is not an idea, it is a practice

"I'm not desperate for attention, I just like spending ten hours a day on twitter."

Nebraska now has an ongoing 23 things that started in May of 2009. They learn 1 thing a month until they run out of things. May have been better to have 2 things a month to keep participation up.

Have to keep promoting the 23 things in order to keep people participating.

Innovating During a Time Of Change
Libraries are facing a time where budgets are being cut and some are being completely closed.

At the Charlotte Mecklenburg Library -
Budget was cut by 2 million, and 120 people were laid off.
Now they are talking about losing over half the staff in July

"In calm weather, all ships have good captains"

To get through these tough times had to advocate and started SaveLibraries.org

Five Quick Ways your library can innovate during tough times
1. Innovation is more than technology
2. Be willing to do what's right for the organization and the profession
3. You can't communicate too much
4. Accept the fact that libraries are going to look very different in the future
5. This is an opportunity to learn, grow, adapt, improve, and let go of what's not working

We should not have to tell people why libraries are important, that should be inherent in everything that we do.

***This presentation was very good. It took a turn at the end, but Lori had some great thoughts on libraries in peril. I really enjoyed this session and while I didn't get to hear the presenter that I was hoping to, I thought they did a great job at the last minute.***

Making It Happen Key Note CIL2010

Making It Happen: Getting Things Done
Dr. Ken Haycock, Director, School of Library & Information Science, San Jose State University

Applying What We Know
-Users don't complain about needing more money for the library **not sure if I completely agree with this***
-As long as the library employees smile, the users are satisfied with lousy service.

Death by Opportunity
-Where can we make the best difference/where we have the opportunity to make an impact

Opportunity Costs
-We need to be more strategic in what we do. We can not be all things to all people.

We are all Leaders
-Leadership is a process of social influence through which one person is able to enlist the aid and support of others in the accomplishment of a common task.

Power or Influence
-Power: possession of control, authority or influence ver others
-Types of power
-Influence: act of producing an effect without apparent exertion of force or direct exercise of command
-Control>Direct Influence>
Indirect Influence>Zone of No Influence

Successful people are influential
-Trust is the most critical component in relationships
-A good reputation is priceless
-Integrity cannot be bought and should never be sold
-Most people are filled with self-doubt
-Listening is more important than talking
-Caring managers always help their staff to succeed
-Carefully select those you wish to mentor
-Mentoring is a manager's most powerful tool
-Some people are not interested in being mentored

Trust
-Character
-Competence
-Confidence
-Credibility
-Congruence

Advocacy Defined
-Public Relations are not advocacy, public relations is all about us
-Need to stop talking about libraries and start talking about social and cultural issues and how we are making a difference to what matters (student success, faculty research, etc.)

Advocacy Rules
-It is all about respect
-Connect the agenda
-Recognize that people do things for their reasons not ours
-Connect with the values of the people
-Make a deposit by letting people understand what you are about and how you affect people

Advocacy is like banking, you can't make a withdraw until you make a deposit.

Universal Principles
-Reciprocation (feel obliged to return favors)
-Authority (look to experts)
-Commitment/Consistency (with commitments and values)
-Scarcity (less available more we want it)
-Liking (more we like more we want to say yes)
-Social Proof (what others are doing)

Yes! (Book)
-When they think about persuasion, most people emphasize their own experiences too much, rather than depending on data or techniques.
-Increase your persuasive power by understanding the core principles:
--A small gift or favor will make you more persuasive. People will want to pay you back.
--The public believes in authority, so enlist higher-ups on your side

Pillars
-The relationship
-The intended approach
-The desired results
-The context - for the issue, for the individual, and for the organization

R.O.T.I. - Return On Time Invested

We can't afford to be perfectionists, we do not have time. The most precious resource is time. We need to spend the most time on those things that are the most important.

Basic Questions
-Am I the right person
-Is this the right time

Focus
-Flexible
-Observable
-Courageous
-Useful
-Supportive

Focus and Plan
-On the Relationship
-On the Approach
-On the Context (Individual; System; Organization; Culture; Timing)
-On the issues (arguments that support/against;

A mediocre plan today is far better than a perfect plan tomorrow.

Major Inhibitors
-It is not my job
-Lack of competence (or a plan)
-Talking is not influencing
-There are no silver bullets or quick fixes
-Do not try to influence everyone (focus on reports and opinion leaders)


***This was a good session with some thought provoking ideas on advocacy. So many times we are advocating for a building, not for our services. We don't make the connection for others on how our services impact students, faculty, and staff. I thought this was very good and also one that I need to go back and digest at a later date.***

Tuesday, April 13, 2010

Instructional Technology: It's A Team Thing CIL2010 Session

Instructional Technology: It's a Team Thing
Beth Filar Williams, Distance Education Librarian
Lynda Kellam, Data Services & Government Information Librarian
Amy Harris, First Year Instruction Coordinator
Hannah Winkler, Libraries' Digital Designer
University Libraries, University of North Carolina at Greensboro

High Impact/High Effort
-JIT instruction
-Outcome based assessment

High Impact/Low Effort
-Wikis
-Clickers
-Pod/Vodcasting
-LMS content

Low Impact/High Effort
-Virtual Worlds
-Games

Low Impact/Low Effort
-BIZ Game
-Subject specific content

***I should have just stayed in the room during this session. This isn't a slam to the presenters because they were very good and engaging, my heart just isn't in it right now.***

Virtual Learning & Training: From Classrooms to Communities CIL2010 Session

Virtual Learning & Training: From Classrooms to Communities
Alison miller, Distance Education Research, The Internet Public Library (IPL)
Meredith Farkas, Head, Instructional Initiatives, Norwich University

Online learning needs to include more than just written lecture notes, written assignments, etc. f2f classes include more discussion, questions that can come up during lectures, etc. How do we translate that to an online environment?

Web 2.0 ideas for the classroom
-Age of participation
-The wisdom of crowds (can learn from the students as well as the instructor)
-Social constructivism (the instructor should be more of a facilitator)

Used Drupal an open source resource that can be used as websites, LMS, etc.

Students can blog and they can find it all in one place. The core of the classroom is the conversation between students and teacher

Why Blogs?
-Familiar medium: new types of blogging: in MySpace, Facebook, Twitter, etc.
-Faculty communication with students
-Builds student sense of ownership over the medium
-Community-building
-Reflective learning
-Discussion and debate
-Writing in public
-Everyone is teacher and learner

Blogs can...
-Promote critical and reflective thinking
-Enable collaboration and knowledge-sharing
-Create an informal environment for student discussion and community-building
-Encourage dialogue and debate
-Encourage students to teach as well as learn and co-construct their learning experience

Lessons Learned on blogging
-Looking good on paper isn't enough
-Take advantage of key moments
-The most exciting technology isn't always the best for users
-Own your disasters
-Define success
-Ill-considered ideas hastily implemented can be a great success

***This session was really good and had some great ideas for me to take back and incorporate in the course that I teach. I already knew that I need to add more interaction within the course, but this session really solidified this.***

Usability & Libraries CIL2010 Session

Usability & Libraries
Peter Webster, Systems Librarian, Saint Mary's University
Yu-Hui Chen, Bibliographer & outreach Librarian for Education
Carol Anne Germain, Networked Resources Education Librarian, University at Albany

Libraries know that their online services are not perfect.
But users view library online services as "broken" and unusable

What We Hear from Users
-There are too many places and choices to search, I can't find what I need.
-The library needs more stuff. Finding good references that are not available is really frustrating. ***I get this ALL the time.***
-I'll just use Google instead. Everything is in Google anyway.

Beyond user friendly software and reliable hardware
-users expect easy, direct and immediate access to needed info
-users have ever improving alternatives to judge library services by
-users have little tolerance for services which fail to meet rising expectations

Basic Service expectations
-Confusing, Inconvenient, Unreliable, Slow = broken
-Less than immediate access to information = broken
-Limited or incomplete collections = broken

Areas for focus for the future
-seamless, simple, fast and reliable systems and services
-Common interfaces, seamless and integrated discovery
-Comprehensive information access

Project Overview
-Online survey ARL academic libraries
-84 institutions participated
-Survey content
--Policies/standards/guidelines
--Usability testing
--Resources (staff, time, training)

Issues, Challenges, & Recommendations
-Stakeholders
--Little knowledge of and support for usability
--Limited usability expertise
--Political agenda

-Resources
--Staff and time
--Organizational knowledge

If we have good usability, then users will stay. If we do not have what they want or can use then they will go elsewhere. ***I have been saying this for years, yet I still do not have any listeners. Librarians do not necessarily know what is best for the user.***

Critical Thinking: Getting to the Right Decision CIL2010 Session

Critical Thinking: Getting to the Right Decision
Rebecca Jones, Partner, Dysart & Jones Associates
Deb Wallace, Managing Director, Knowledge & Library Services, Harvard Business School

If you are not prepared to change, don't even bother doing a strategic plan. - Rebecca Jones
So true!

slideshare.net/beckyjojojones

Critical Thinking is really about
-Decision-making & problem-solving
-Open-mindedness
-Productive dialogue

We can't make decisions alone or in a vacuum, the decisions & problems we face are increasingly complex. The decisions we make end up impacting someone else.

Good Critical Thinking
-Raises the right questions
-Focuses on the real problem or decision to be taken
-Gathers & assesses relevant information
-Uses abstract ideas to interpret info effectively
-Develops well-reasoned conclusions & solutions, testing them against relevant criteria and standards
-Relies on recognizing & assessing assumptions, implications, & consequences
-Communicates effectively with others in figuring out solutions to complex problems

Why?
-For our users
-For our organizations
-For ourselves, and our professional credibility

"Set in our ways" won't move us forward

"Naming" the process at first makes it legitimate to:
-Challenge usual practices
-Rethink what has been thought
-Expand the emphasis from short-term fixes to long-term fusion

Common Decision Traps
-Framing
-Status quo
-Anchoring
-Sunk Cost

Critical thinking is not about being critical.

KLS Enduring Goals (Do not change goals every year or two years)
-Deliver the greatest possible value to KLS's customers by integrating our expertise and resources in support of their teaching, learning, and research.
-Build and enrich a knowledge of information ecosystem that delivers what the customer needs when they need it, seamlessly.
-Be the "trusted advisor" for Harvard Business School in knowledge, information and learning practices

Free people up to think in different ways. Think critically about how best to meet our missions, to meet our user needs.

The libraries at Harvard constantly rank the lowest among employee satisfaction among Harvard departments. Need to realize that it is not a top down, but administrators/managers need to listen to all employees.

If you are not happy in your work or your position, will not be able to think critically and contribute to your organization.

Critical Characteristics
-Communication skills; listen
-Self-awareness & self-acceptance
-Curious, interested, & questioning
-Admits lack of valid information & understanding
-Assess & evaluates information & propositions for their value at the issue on hand

What's Critical?
-Awareness
-Discipline your decision making to uncover thinking errors & prevent judgment errors
-Trying it

***Wonderful presentation, lots to think about and process.***

Strategic Planning & Encouraging Change CIL2010 Session

Strategic Planning & Encouraging Change
Michael Edson, Director of Web & New Media Strategy, Office of the CIO, Smithsonian Institution

Currently developing a prototype for the Smithsonian Commons. A way for users to find what they want to see, plan a trip, find more information about items, take pictures, upload to fb, and share with others as well as make comments for others to read.

Note: There is so much more to this presentation then what I have blogged about. This presentation was great, but provided a lot of information in a short amount of time. The presentation slides can be found at: Slideshare.net/edsonm

Smithosonian Strategic Plan - 5 year
1. Unlocking the Mysteries of the Universe
2. Understanding and sustaining a biodiverse planet
3. Valuing World Cultures
4. Understanding the American Experience

Strategic planning should let us do work that matters. This is relevance earned through a job well done.

Where is this work going to take place?
What kind of organization, infrastructure, platforms will be needed to support it?
What is the organizational change model?
Who will be the innovators?

In workplace like so may others, is deeply conflicted about these changes

Thermocline (a metaphor) Stratified water temperature between warm water at the top and cold dense water at the bottom. Thermocline issues define the change environment and explain why strategy is needed ( and shy for us the commons is so important)

Thermocline Issues
Complacency
Urgency (John P. Kotter, A Sense of Urgency)
Museums are for...In exchange for public funds and public trust, museums should do work for society.
Institutions built on the model of enduring wisdom
We need to think big, start small, and move fast.
Catalyze innovation/discovery outside the institution
Every user is a hero in their own epic journey, Kathy Sierra

"Most organizations don't get serious about strategy until they are afraid or in pain." Leo Mulen, CEO Navigation Arts.

Web & New Media Strategy Structure
Three Themes
-Updated the Smithsonian Digital Experience
-Updated the Smithsonian Learning Model
-Balance Autonomy and Control within SI
Eight Goals - four external and four internal

Prototype - Push/pull between understanding what this thing is and understanding how to sell it.

Start a public wiki to have everyone talk about it. Change starts from the bottom up.

Vast, Findable, Shareable, and Free

***Presenter is very excited to see how the Smithsonian Institution is used outside the walls. This is how our thinking needs to be. We need to stop being so protective and overbearing when it comes to library materials. The four ideas that the SI Commons embraces is Vast, Findable, Shareable, and Free. As librarians we really need to get not only information, but our resources to our users.***

Tuesday Key Note Speaker CIL 2010 Conference

Conversations With the Archivist of the United States
David Ferriero, AOTUS

Responsible for the records of the government with about 2% becoming archived.

Typical Day: Just into the 5th month of the job. Still have a steep learning curve. Trying to get a sense of the staff and their needs. National Archives ranks second from the bottom in employee satisfaction. Will spend time trying to change this.

He is the highest ranking librarian in the administration, and the only librarian in the administration.

Q: Why is it important for a librarian to be the AOTUS?
A: Got a call from the Whitehouse wanting him to become the archivist and he didn't immediately respond. President was looking for someone who thinks outside the box, someone who is into technology, and willing to be a forward thinker. David wanted to take this job to make a difference.

Obama has charged him with two extraordinary initiatives
1. Declassification of Documents
Have an enormous backlog of classified documents going back to WWII. The intent is to open up the records by declassifying of them. What it involves is a major review of the documents by the agencies that classified them. There are 2400 different classification guides and the classification guides are supposed to be reviewed every five years. Over 50% of the classification systems have not been reviewed in the last nine years. Need to revamp the classification system so it is more stream lined. Intend to incorporate technology to do this.

2. Open Government Initiative - Transparency and collaboration
Means that government agencies need to have good record management so that open government can be obtained. Two groups that have never met, will meet to discuss this, the CIO Council and the Records Managers to discuss how to better manage records. Every agency has been authorized to go off and build their own electronic record systems, or put them on their shelves, etc. It is the archivist that has to try and corral the records and digest them. He is hoping that they can create one record management system.

Is currently looking at opening up the archives the way it has never been opened up before. This will allow those that have never had access to the archives before. This includes expanding website, especially targeting K-12 aged kids, new exhibits, and really working with public schools to get kids excited about history, and also their country.

In response to a comment about low morale from workers in the archives, David says that he understands a lot of the jobs within the archives are mundane. There are ways of enriching the job and there are ways to make the worker realize how important the job is so that they have a sense of ownership and also feel important which they are. Is really going to all the staff to talk to them and learn what they want and what their feelings are.

The guards of the archives have actually never toured the archives.

In the digital age we save everything, but preserve little. We are not saving what we should be especially when it comes to electronic records. On the federal side e-mail is not recognized as a record. Which means we are not saving, we are losing records.

Thinking about the divide between digital and print, there is something aesthetic about print on page. While he still uses Wikipedia, Google, and he does own a Kindle, he still prefers holding and reading a book.

The greatest burden and challenges that he faces is the electronic records. The greatest joy is a balance between getting to know the staff and the collection. Still in awe of the collection that is in the Archives.

His message to librarians today - push your supervisors, look for opportunities to get involved, get your ideas out there. One of his best hires has taught him so much, when it comes to packaging and distributing information and where the library should be and what it should be to the users.

***This was a great keynote speaker done in the form of an interview. I have learned some great things and realized that the Archives, while housing some of the most important documents related to U.S. History is really just like any other library. They have the same struggles and the same hopes.***

Monday, April 12, 2010

Gen X Librarians: Leading From the Middle CIL2010 Session

Gen X Librarians: Leading From the Middle
Lisa Carlucci Thomas, Digital Services Librarian, Southern Connecticut State University
Karen Sobel, Reference & Instruction Librarian, University of Colorado Denver
Nina McHale, Web Librarian, University of Colorado Denver

Nina - Generation X and Technology

Generational Generalizations...

Generational diversity can be a positive element of the workplace (Jason Martin)
There are 20-something "digital novices" and 80-year-old "tech gurus"

Generation Terminology
-Traditionalists - born before mid-1940s
-Baby Boomers - born mid-1940s to early 1960s
-Generation X - born early/mid 1960s to early 1980s
-Generation Y/Millennials - born early 1980s-early 2000s

Growing Up and Along with Technology
-Gen X librarians developed technology skills as necessary as computers were introduced for research and productivity in school and work environments

When Computers entered their lives
Boomer - after their education
Gen X - during their education
Gen Y - before their education

Generation X: Between Two Worlds
-Typewriters and word processors
-Card catalogs and OPACS
-Print and Electronic
-Analog and digital
-Traditional and Social
-Land line and Cell phones
-VCR and DVR

There has always been a generation in the middle, but tech adds a new dimension

Proficient with technology
Accepting of change
More likely to connect traditional institutions and new modes of communication

The Sandwich Generation
Two "Sandwich" Perspectives
-In the library instruction classroom
-Interactions among librarian colleagues

Generalizations
-How do we make them?
-Do we make them?

During their educations, Gen X:
-Learned to use computers
-Learned other educational technologies
-Researched in print
-Researched online
-Used many print and electronic formats
-Used the card catalog!
-Learned to adapt

Bridging Gaps in the Workplace
Gen X: "I like technology, but I'm not an addict."

What does it mean to say, "I'm not a computer person"?

Gen X Librarians lead in:
-Technology-related task forces
-digitization projects

Making History
There are currently 4 generations in workplace
-Generation x: In the middle of this organizational dynamic
-Rising into management positions
-Unique values = unique benefit

Independence
-Loyal to profession
-require personal/professional life balance
-self-driven and self-motivated

Innovation
-Flexible, entrepreneurial
-Apply skills in new contexts to achieve goals
-Think "outside the box"

Individualism
-Define own paths for personal fulfillment
-Work is a "lifestyle decision"
-Not tied into traditional career development goals

Promoting Innovation: Seek challenges, integrate lifelong learning
Mediating Change: Building relationships, mentoring, training
Translating Cultural Norms: Making a difference, leaving a legacy

**This session was not quite what I thought it would be. However it did provide some good information about generation x.***

What Administrators Need to Know About Technology CIL2010 Session

What Administrators Need to Know About Technology
Roy Tennant, Senior Program Manager, OCLC Programs & Research

Writes the Blog: Tech Essence Info
-Blog is targeted to library administrators
Techessence.com/topten

1. Technology isn't as hard as you think
2. Technology gets easier all the time
3. Technology gets cheaper all the time
4. Maximize the effectiveness
5. Iterate, don't perfect
--Get something out there early, learn from mistakes, listen to comments and then iterate and put it back out there. (Look at Business 2.0, Netflix Mailers)
6. Be prepared to fail. We think by being perfect we won't fail, but nothing is farther from the truth. Failure is a useful teacher. We can learn from our failures.
7. Be prepared to succeed.
8. Never underestimate the power of a prototype.
9. A major part of any technology implementation is good project management.
10. The single biggest threat to any technology project is political in nature.
--This includes not having enough support within your organization to see it through to the end, or not having enough resources.

What Others Have Said Via Twitter
1. Have an exit strategy. No platform is forever. Ask not only how you'll move onto it, but how you'll move off of it.
2. Vendor solutions still require knowledgeable staff to make them work.
3. IT won't solve any of your problems without proper staffing and management policies which you should allow techies to shape.
4. Administrators need to know that just because a staff member can support certain technologies, doesn't mean they can support all technologies.
5. Allow your staff time and resources to experiment even if nothing comes of it. Innovation comes with risk.
6. Believe a staff member's opinion over a vendor's. Always. ALWAYS.
7. Never depend on technology alone to save your library.
8. The youngest people on staff aren't automatically techno-geeks.
9. Delegate the discovery phase to those who can dedicate more resources to coming up with concise answers to "how" and justify "why."

Comments from the Peanut Gallery

Technology is easy; it is the people that are hard. Having to change people's thinking is harder than incorporating technology.

Avoid the herd mentality. Don't implement just because everyone else has.

Consult the people that work with the users to find out what are the needs of the users.

An administrator with a little bit of technology knowledge is a dangerous thing. Administrators should have more faith in their tech staff.

Need to have ongoing training for library staff. Change in technology is constant, so training for new technologies should also be constant.

Technology can only take you so far. You still need people to make it happen.

***This session was good, and provided some good information. I have more complaints with the room and the fact that I did not have access to wi-fi in the room. The way the room was set up, it was almost impossible to see the screen and the PowerPoint slides. But there were definitely good points brought up for more than just administrators.***

Achieving Org 2.0 CIL2010 Session

Organization 2.0 (or Can't Get There From Here)
Meredith Farkas, Norwich University

Why is that Web 2.0 initiatives are failing in libraries? A lot of libraries are going where users are, but not being useful.

To keep 2.0 initiatives going, there needs to have more than one person involved with Web 2.0 technologies. Really need to get as many of the co-workers on board to make it work.

So what's the problem? There are a lot of dead blogs, wikis, etc. out there on the web.

Why does it fail?
-Use of social software is not seen as furthering the library's mission
-Social software is treated as someone's "pet project"
-Social software is not planned for strategically like other technologies
-Once the newness wears off, people are less motivated to contribute
-Staff are not given time to work on social software

Library 2.0 is a state of mind
-Working to meet changing user needs
-Trusting our users (radical trust)
-Getting rid of the culture of perfect
-Aware of emerging technologies and opportunities
-Looking outside of the library world for applications, opportunities, inspiration

Know Your Users
-Find where your users are and what your users are using, then go there

Encourage staff to learn and play
-part of the job should be to keep up with blogs, twitter posts, social media, etc. to keep up with emerging technologies and trends in the profession. This should happen with both librarians and library staff.

Question Everything
-It is so easy to get into a rut.
-When a new person starts, question them what they feel is wrong. Don't try to change them to your point of view, learn from their fresh perspective

Set Technology Goals
-Incorporate technology into strategic plans, there will be more of a buy-in when this happens.

Treat Technologies as Goals and Use them to Solve Problems
-Improve communication with our users
-Provide reference services at the point of need
-RSS feeds by subject
-Put links in wikipedia to library collections, making them more accessible
-Put historical photos in Flickr

Make Our Services More Visible
-Make a plan before starting so that it can be more usable (Manchester Library in FB)

Improve Internal Knowledge Sharing

Develop a Risk-Tolerant Culture
-We can learn so much by failure, than by not doing anything in the first place.

Beware the Culture of Perfect
-Just because librarians love it and think it is great, doesn't mean that it will help users. LISTEN TO YOUR USERS and take their feedback to heart. THEY are the ones that are using the services, not librarians! **Amen, sister!**

Be Agile, Don't Get Attached
-It is okay to let go of old technologies if they are not working anymore. We don't need to hang on to what is not working for our users.

Good Ideas can Come from Anyone and Anywhere

Nurture Talent

Give Staff Time for Creative Endeavors
-Google gives 20% time to staff for creative endeavors

Encourage Network-Building
-Facebook can become your rolodex

Create Partnerships
-Will become harder and harder for librarians to survive if they don't start creating partnerships

Provide a wiki for first year students to provide information. Administration, faculty, staff, and students can contribute.

Be transparent with patrons
-Can have a library suggestion blog. Will let users know that you care and that you are listening and working to provide what they want

Time Must Be Provided! May need to create new jobs, or may just need to shuffle responsibilities.

Aboslutely need to assess everything that we are doing. We must converse with our patrons and learn from them.

http://meredithfarkas.wetpaint.com


***This session was great! It just solidifies my thinking when it comes to Web 2.0 technologies. The big problem I have is getting others on board. We need to start thinking outside the box, we need to LISTEN to our users, we need to stop assuming that because we are the librarians we know best. We don't! We are there for our users! Why don't we start listening to them and going where they are? We can all learn from each other. We need to stop treating our users like 5 year olds. Okay I will get off my soapbox for now.***

Super Searcher Shares: Search Tips Spectacular! Session

Super Searcher Shares
Mary Ellen Bates, Owner, Bates Information Services, Inc.
BatesInfo.com

Slide Deck found at BatesInfo.com/extras

Newsy.com - The Week meets YouTube
-Human editors summarize the news
-One-sentence summary
-Walter Cronkite of the 21st century
-Links to original sources

Google Buzz - Competition for Twitter
-Access via Gmail; comments to a post go to email
-Nice browse features
-Includes Google Stars; you can star a link on a search, will automatically be saved to your goole bookmarks; you can star a google buzz
-Rudimentary search; no date sort of results; includes other social media sources
-Offers recommendations

BuZZZy.com
-Searches Google Buzz plus Twitter, Friendfeed, etc.
-Results are chronological (unlike Buzz)
-Can limit by language

***Side note: Google Language Search, need to search other languages***

Factery.net
-Searches Yahoo BOSS and Twitter
-Ranks by FactRank
-FactRank secret sauce includes
--Tweeted URLs
--Frequency of factual sentences (One Riot indexes URLs that have been mentioned in Twitter)
-Looks for more fact based sites
-SERP (Search Engine Result Page) has facts, not extracts
-Great for mobile devices
-Tools to extract data from a web page

See latest web "facts"

Technorati - technorati.com
-Authority is working!
-Cuts out spam
-Search by blog title or blog post
-sort by date or relevance
-shows hottest posts in various channels (topics)

SlideFinder.net
-great search tool for slide decks
-they crawl individual PPT pages; emphasis on university sites
-SERP includes thumbnails of indiviual pages; one click to full slide deck, one click to download
-Search by: presentation name, slide and note text!, language
-Try strategic
-Add in lets you know you can search within PowerPoint

World Govt Data
-Compiled by The Guardian
-Metasearch of govt data from US, UK, Australia, New Zealand
-Standardized format; can compare data from multiple sources
-User ratings

Factual.com
-Search data sets
-Like Wolfram/Alpha, but as a wiki
-Now, primarily wikipedia content

Twitter Lists
-Create and publish an RSS of your faves
-Can see who is listed on other lists
-Can see what lists a user follows; who does the guru monitor?
-Can't search the lists

Listorious.com
-Spiders (public) Twitter LIsts
--Find lists on a topic
--ID experts

What you're worth per hour
-Your salary x 1.3
--$74,000 is SLA median salary (=$96,200)
-Divide by BILLABLE weeks
--47 weeks ($2050/week)
-Divide that by 40 hours/week
--$50/hour

***This has been a great session. Instead of presenting a session such as 45 sites in 45 minutes or Top 20, Mary Ellen really discussed some great websites that are USABLE. While I love to hear about those fun cute sites, these sites she discussed are ones that not only can I use for myself, but also show to my library users, as well as incorporate into my class. I just know my students are going to love it!***

CIL 2010 Keynote Address

Information Fluency
Lee Rainie - Director - Pew Internet Project

The internet is the change agent

2000
46% of adults use internet
5% with broadband at home
50% own a cell phone
0% connect to internet wirelessly
<10% use "cloud"

2010
75% of adults use intent
62% with broadband at home
80% own a cell phone
53% connect to internet wirelessly
>two-thirds use "cloud"
= fast, mobile connections built around outside servers

Networked Creator Universe
57% are social networking site users
37% share photos
30% share personal creations
30% contribute rankings and ratings
28% create content tags
26% post comments on sites and blogs
19% use Twiter/other status update features
15% have personal website
15% are content remixers
14% are bloggers

The Internet Galaxy, by Manuel Castells
-Four cultures shaped the internet

1. Techno-elites
-Scientific method enshrined, openness, peer review, meritocracy

2. Hackers
-Stallman: Free speech in the computer age; freedom to create, to appropriate, to redistribute

3. Virtual Communitarians
-Early usenet groups, horizontal free communication, primacy of self-directing networks

4. Entrepreneurs
-Netscape IPO

5th culture of the internet: Networked creators
-democratized the voices in media
-challenged traditional media gatekeepers
-Inserted themselves in "expert" affairs
-Enhanced their civic and community roles
-37% of internet users contributed to news
-20% contributed to health content
-19% contributed to civic and political activities

4 ways content creater build communities

1. Produce content that helps them expand their social netowrk and increase their social standing.

Advantages to creators
-Negotiating friendship, status, identity
-Creating spaces for building social netowrks among friends AND those who share their interests
-Creating learning opportunities
-Gaining reputational capital

2. Produce content to create social posses to solve problems

Advantages to creators in posse situations
-Fact checking and transparency
-Crowdsourcing wisdom, especially among "strangers" who share a common purpose
-Production and accumulation of evidence that is easily search-able

3. Produce content to contruct "just-in-time-just-like-me" support groups

Just-in-time-just-like-me communities
-Communities of just-in-time information and support - ad hoc and "on the fly"
-Communities of "rare species" - homophily par excellence (birds of a feather)
-Communities of practice that are "space-less"

4. Produce content unlike traditional news organizations

Social media-sphere is the "5th estate"
70% of the time the top stories in social media are different from those in traditional media

Week of March 30-April 5, 2009
While the traditional press focus on Obama and the Economy, Blogosphere is filled with an eclectic mix of stories including the Guardian Prank, enhanced interrogation techniques by the CIA, Angie Harmon's comments, online security, etc.

5th estate publishing tates
-Technology developments, especially activities in the social media environment
-Bloggers as "rocket boosters"
-Links as social currency
-Off-beat stories, especially those with quirky humor
-American exceptionalism stoires
-Cultural cleavages and social issues more than economic issues

Implications for libraries
1. You can be a node in people's social networks as they seek information to help them solve problems and meet their needs.

2. You can teach new literacies
-screen literacy-graphics and symbols
-navigation literacy
-conections and context literacy
-skepticism
-value of contemplative time
-how to create content
-ethical behavior in new world

3. Neet to re-vision your role in a world where much has changed
-Access to information
-Value of information
-Curating info means more than collections
-Creating media - networked creators should be your allies

***This was a good session - a lot to think about, which this early in the morning I will have to reread this post and process later. ***

Computers In Libraries Conference 2010

I am currently at the Computers in Libraries conference in Washington, D.C. I am very excited about this conference as it has been 3 years since I have been to it and the last one was awesome. I am expecting great things and I am sure that I will not be disappointed.

I will be blogging each of the sessions for everyone to read. I hope that you all enjoy!

Quote for the Day: "Technology is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other." C.P. Snow